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Archive for the ‘OPT-OUT’

Lets Play War: How Militarism Is Marketed to Children10.02.06

ZNet Commentary
Let’s Play War: How Militarism is Marketed to Children
August 25, 2005
By Lucinda Marshall

My friend Loretta is hopping mad about the mail that her nine year old grandson is receiving. While military recruiters cannot ‘recruit’ children under seventeen years of age, there is nothing stopping them from waging a marketing campaign to win the hearts and minds of much younger children such as Loretta’s grandson. She tells me that he just received a mailing from the Marines labeled “Required Summer Reading” that offers him limited edition posters. As any parent well knows, anything labeled as ‘limited edition’ is irresistible to kids of that age.

Parents are becoming more aware of the presence of military recruiters in high schools because of the No Child Left Behind Act which requires schools to turn over contact information on students to the military unless the students request that their records not be shared. While this is an easy way for the military to obtain information on prospective recruits, it is only one of many ways in which the military can make a sales pitch to children.

Each branch of the military runs its own JROTC (Junior Reserve Officer Training Corps) programs. The Air Force alone runs 746 JROTC programs throughout the U.S. with plans start more this year. The programs enroll more than 100,000 students. According to the American Friends Service Committee, each program costs school districts an average of $76,000, effectively putting cash-strapped schools in the position of subsidizing the military. It is important to note that JROTC programs routinely bring weapons into schools (and teach children how to use them) and there are numerous reports of JROTC-related violence, including murder.

The programs claim that they are not geared towards recruiting, that their purpose is to teach leadership and discipline. But as former defense secretary William Cohen told Congress in 2000, JROTC is “one of the best recruiting devices we have.” (1)

When now Vice President Cheney served as Secretary of Defense, he summarized the purpose of the military quite accurately, “The reason to have a military is to be prepared to fight and win wars. That is our basic fundamental mission. The military is not a social welfare agency, it’s not a jobs program.” Yet recruiters and JROTC programs as well as television ads routinely hawk the educational and job benefits of joining the military.

What they do not tell prospective recruits is that 57% of military personnel receive no educational benefits and only 5% receive the maximum benefit. The military frequently boasts about the great job training it provides, but according to the Army Times, only 12% of male veterans and 6% of female veterans report using job skills learned in the military. According to the Veterans Administration, veterans earn less, make up 1/3 of homeless men and 20% of the nation’s prison population. (2)

The military’s presence in schools is not limited to high schools. The Middle School Cadet program at Lavizzo Elementary School in Chicago is one example. Youngsters wear uniforms and are taught how to carry guns, a skill distinctly at odds with the policies that virtually every school has banning weapons on school property. (3)

The Navy also offers a program geared at middle-schoolers, the Navy League Cadet Corp, designed for children ages 11-14, in addition to their Naval Sea Cadet Corp which is geared towards high schoolers. The Navy offers 300 such programs reaching 11,000 children.

Another tool the military uses is to send military recruiting trucks to visit U.S. high schools. The trucks use high tech media and eye-catching graphics to whet students interest. The Army describes its Special Operations Van this way,

“The SOF incorporates several exhibits. One can experience the excitement of flying a helicopter, test your skills and landing accuracy in the Airborne parachute simulator, or improve your driving or marksmanship (sic) in the Ground Mobility Vehicle (GMV) system.”

While the military claims that vehicles like this are for educational purposes, their own regulations indicate otherwise, stating that the vehicles are to be sent to schools that recruiters are trying to target, and that recruiters must stay with the trucks while they are open to the public. The purpose of the trucks is to “Ensure that exhibits create a favorable image of the Army and current Army enlistment opportunities.” (Section 1-5.a.) (4) (5)

The Department of Defense has been quick to understand that video games are an excellent marketing tool. On the America’s Army website, you can play all manner of war games, although as Sheldon Rampton points out in his article “War is Fun as Hell”, the games are a, “sanitized, Tom Clancy version of war.”

Not only that, but the website sexes up their offerings, providing what Rampton aptly describes as a “babes-and-bullets fantasy”, by employing a group of young attractive female gamers known as the Frag Girls to market the games. (6)

As one woman gamer describes it,

“Lord knows you wouldn’t want someone that was a real gamer and a wife and mother. What would the drooling masses have to drool over? Certainly it wouldn’t be a young attractive SINGLE female that they might think they had a chance with right?” (7)

And just to make sure there is no doubt as to what a Frag Girl is, they have their very own website which offers these illuminating definitions:

“frag /frag/ n. & v. · n. 1 number of kills. 2 a fragmentation grenade. · v. 1 to eliminate other players in multiplayer shooters (fragging).

rag·doll physics {buzzword} /ragdol fiziks/ n. 1 a program allowing videogame characters to react with realistic body and skeletal physics.

frag·doll /fragdol/ n. 1 a female gamer with the skills to dominate in multiplayer shooters. 2 a lady with the sass to use the laws of physics to her incontestable advantage.”

As concerned as many parents, schools and communities are about the impact of No Child Left Behind, the Pentagon’s recent announcement that it intends to assemble a much more comprehensive database is far more worrisome. According to the Pentagon, the database will contain some 30 million records of data about youth ages 16-25. The data kept will include name, gender, address, birthday, email address, ethnicity, phone number, education records including graduation dates, grade point averages education level and military test scores. Parents, educators and privacy rights activists have raised a number of objections to the planned database, pointing out that it violates the Privacy Act and the DoD’s own regulations about the collection of information on citizens.

Misleading advertising is always reprehensible. But when we allow our military to target children, leading them to believe that war is a game and fighting is fun, one has to wonder if the next logical step is camouflage diapers? (8)


(1) “Air Force Plans To Invade: 48 High Schools Set to Start AF JROTC”. Based on research by Peacework intern Jamie Munro and materials on JROTC from the Central Committee for Conscientious Objectors and the American Friends Service Committee Youth and Militarism Program. Compiled by Sam Diener.

(2) “Why Question the Military’s JROTC Program?”, Central Committee for Conscientious Objectors.

(3) “The Children’s Crusade” by Jennifer Wedekind, In These Times, June 3, 2005.

(4) “US Army Makes Surprise Claim: We’re Endangering US High Schools”,

Peacework Co-Editor Sam Diener previously served on the staff of the Central Committee for Conscientious Objectors. Bill Sweet, an AFSC and GI Rights Hotline volunteer, contributed research to this article.

(5) “Army’s New Special Operations Van Invading US Schools”, American Friends Service Committee.

(6) “War is Fun as Hell” by Sheldon Rampton, Alternet, August 2, 2005.

(7) “The Fragtastic FragDolls” by Danielle “Sachant” Vanderlip.

(8) There are several excellent organizations that offer more information about military recruiting and marketing to youngsters. They include:

American Friends Service Committee.

Center on Conscience and War (NISBCO).

Leave My Child Alone (has downloadable forms to opt out of having a child’s contact information given to the military and to opt out of the new Pentagon database).

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Opt Out Signup Form09.06.05

Please visit to sign up for a school and time slot.

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Opt Out campaign jumps to life09.04.05

The Opt Out campaign jumps to life next week.  The Green Party has 20,000 Opt Out forms printed ready to distribute to you.  Jasmine and I will be trying to call you this weekend.  As soon as you can either reply to this email with your availability for a phone call, and your time over the next two weeks to be at a high school from 7:30-8:15 A.M. for several mornings, or call me (215.747.7246 or cell 215.518.2257) or Jasmine (215.370.7276).  We would like to speak with you personally so that we can arrange to have the appropriate number of forms delivered or picked up Sunday or Monday.

We have many more volunteers for whom we have only phone numbers.  A majority of high schools are going to be covered.  We have a schedule up on the Web page (, so you can see for yourself and/or sign up.

For those of you have not indicated a preference, we can decide which school you can do when we talk.

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Opt-Out forms for Students and Parents08.08.05

The Philly Green Party Is Organizing the OPT OUT Action Outside the Philly High Schools. Many of us have signed up for a particular location/school/days we will come out. Hope you will too.

Essentially we are asking folks to help pass out the Opt Out forms to high school students before school during the first 10 days of school. No Child Left Behind requires School Districts to turn over personal information about all high school juniors and seniors to the military for purposes of recruiting. Students have to “opt out” of this process.

These are the forms necessary if you want to opt-out of the government taking the student’s information. This form must be filled out every year, and submitted to the school. These are the generic forms for handing out to other organizations and anti-war efforts

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Attention Parents and Students07.16.05

ATTENTION: Students in high school and middle school and their parents: You’re probably aware that the No Child Left Behind Act (NCLB) requires regular achievement tests to make sure that your education is progressing according to federal standards. But what you may not know is that Section 9528 of NCLB requires school administrators to give the names, addresses, and telephone numbers of all high school juniors and seniors to U.S. military recruiters.

As of this writing, nearly 2,000 American soldiers have died in the Iraq war and thousands more have been wounded and maimed; tens of thousands of Iraqi civilians have been killed. American officials admit that this war will probably go on for years. Recruitment quotas aren’t being met, though the military needs to sign up thousands of new soldiers every month. The shortage of troops is currently so severe that soldiers are not released when their tours of duty are over, and the military has been issuing “stop loss” orders to keep them in Iraq. The government has been increasing its rec ruitment efforts in schools, pulling out all the stops by promising financial aid for college, cash bonuses, and job placements, while downplaying the conditions in Iraq and Afghanistan and the blatant lies the President used to start the war.

Section 9528 of NCLB requires the reporting of children’s personal information to military recruiters in order to continue prosecuting this unjust and illegal war. Once this personal information is turned over, recruiters will pursue students rele ntlessly, at school and at home, calling at all hours, disrupting students� personal and academic lives, and making incredible promises. Some have threatened potential recruits with arrest for declining to sign up.

But you can legally opt out of having your personal information given to military recruiters! Section 9528 of NCLB allow s students over 18 and parents of students under 18 to sign an Opt Out form that prevents your school from releasing your personal information. This form must be signed at the beginning of each school year when academic enrollment information is finalized at each school, and before it is released to the government. We�re alerting parents of middle school students about the Opt Out forms because the war is expected to go on for years, and children who are now in middle school will soon be eligible for recruitment.

The Green Party of Philadelphia, in cooperation with other local peace and anti-war groups, w ill station people outside each Philadelphia high school this fall with Opt Out forms for students to sign themselves or to take home to their parents. The Green Party of Philadelphia supports our troops in Iraq and Afghanistan by calling for their immediate return home. The President can�t continue this war if you don�t sign up to go fight it. Rec ruitment numbers are down because the American people realize that this war is morally wrong and was founded on lies. The trillions of dollars being spent on the war should be spent on true welfare reform, a real minimum wage, healthcare for all Americans, and public transit.

See for more information or call (215)243- 7103 to become involved in GPOP�s anti-recruitment effo rts. We need volunteers at high school doors in September (handing out the Opt O ut forms is legally protected free speech). Or call us for your Opt Out form and we will mail you one.

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